Conversion Optimized eCom Website
Since 1975, Johnson Health Tech (JHT) has specialized in designing, producing, and marketing high-quality fitness equipment. Over 40 years, JHT has become a major player in the fitness market, now standing as the largest fitness equipment manufacturer in Asia and among the top three globally.
Their dedication to product innovation, quality, and unmatched customer service has made JHT a world leader in fitness solutions. Their brands, sold in over 60 countries, cater to both professional industries and home users, truly representing the best in global fitness solutions.
Johnson Fitness faced three key challenges: An outdated website that failed to attract customers and drive conversions, the high price point of their premium products necessitating a strategy to justify their value, and a slow, poorly structured website that hindered user navigation and experience.
We upgraded Johnson Fitness's digital presence, optimizing their online interface to showcase premium fitness equipment, resulting in a user experience that's as seamless and powerful as the machines they sell.
increase in conversion rate
increase in SEO rankings in 3 months